Below is a Powtoon on institutional logos-
When researching company logos I found a few factors that they all had in common. Firstly, they must be simple and relate to the company in some way. This is to reduce confusion to the audience and make the logo stand out against similar examples.A lot of online websites explain that the key to a successful logo is that they are timeless and versatile.I believe that it is important to take time when creating the logo as it is representing the whole company and if its poor in design many people will not be drawn to the company behind it.I have tried to take these tips into account when making my own production company so that it is successful.
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